Why companies that do not produce results on the website should not introduce MA

There are many motivations and purposes for introducing marketing and automation (MA), but some of our customers do not operate the web site currently being operated well, since there is no effect, introduce MA It is the purpose of wanting more outcomes.
For our company, we do not recommend introducing for the reason, such as basic.

MA operation is more difficult than Web site operation
The reason is obvious, MA operation is difficult and troublesome than website operation.

It is almost impossible for MA operation to go well though Web site operation is not working well.

If you do that, you will not get results, you will put a heavy burden on the person who operates the web, which may have a bad influence on various tasks.
The effect of MA depends on the creation of the website.
The reason why we wanted to introduce the MA because there is no effect on the Web site is that we can not recommend MA because it is tightly connected with the website and is influenced by the creation of the website.

In short, if the website is not so good, it means that the effect at MA is naturally unlikely.

There is a limit to the approach of only email
In MA functions, there is a function of sending e-mails, but it is quite rare to complete with e-mails, getting them to view web pages, asking for forms to be entered, downloading materials I think there is.

Also, the mail is buried in the inbox, and in fact it may not be noticed (it does not reach).

Even if you send e-mails in the first place, you need to obtain an e-mail address from the target. Many of them think that it is an inquiry from the website and mail magazine registration.

If the website is not functioning so much, there should be few registration and inquiries from it.

Improve website before introducing MA
Therefore, before considering the introduction of MA, we need to make improvements to the current Web site so that we can achieve results to some extent.

In short, it is to make a minimum ground for introducing MA.

If you improve the website, it will be able to produce results to a certain extent, so if you are satisfied with that, MA introduction may be unnecessary.

What are the conditions to consider introducing MA?
MA is a tool to automate marketing activities and is a tool to streamline sales activities.

Originally, it is necessary to actually conduct marketing activities before introduction.
In the first place, although we are doing some sort of achievement in the marketing activities we are currently doing, it will not go on as inquiries and deals increase at this pace.
So, the natural motivation is to automate the process and improve productivity.

Summary of reasons for not introducing MA
I say it over and over, saying that raising sales with MA is not so easy.

If this is said, the number of enterprises that are getting caught up in the introduction of MA increases, which may be a loss of opportunity, but if the mass impression of the failed case is mass produced and the impression of MA gets worse, if long term opportunity loss I am thinking.

Automated tools are effective only when the processes that you want to automate originally match. It is not a magical tool that automatically collects customers from nothing.

However, if a process that produces results as it is is established, by automating that MA tool, even if the denominator increases, the time and effort hardly changes, so even if it grows acceleratively, the possibility of successfully turning Have a secret.

he above is “Reason why companies that do not produce results on the website should introduce MA” introduced.
The reason is obvious, MA operation is difficult and troublesome than website operation.

It is almost impossible for MA operation to go well though Web site operation is not working well.

If you do that, you will not get results, you will put a heavy burden on the person who operates the web, which may have a bad influence on various tasks.

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